VASELINE
Exists to give every body healthy skin!

Discover the Glow You Deserve: The New Standard in Hydration
March 24, 2025
At Vaseline, we pride ourselves on nourishing healthy skin with only the best ingredients. While many believe it’s all about the latest trends, what if we told you we’re even better than the new? We hear you, and we’re committed to meeting YOUR needs. Hydrated skin doesn’t have to be boring – let’s glow together!
What if the “old” is better than the “new”?
You deserve products that truly care for, heal, and nourish your skin – and we’re here to deliver! In a sea of trends and fleeting innovations, some things stand the test of time for a reason. That’s why Vaseline has spent decades perfecting its formula to deliver unparalleled hydration and care. And we’re not stopping there. While still prioritizing your skin and what you put on it, we’ve created innovative products that deliver the glowy, dewy summer look everyone craves
Simple ingredients, expert-approved.
While other brands might try to catch your attention with flashy colors or enticing scents, remember, those aren’t always the best for your skin. Our ingredient list is simple for a reason. We’ve worked closely with dermatologists and listened to what your skin needs – and what it doesn’t. But simplicity doesn’t mean boring, and it certainly doesn’t dismiss your wants.
That’s why we’ve worked tirelessly to perfect our formulas, introducing products that provide a glowy, illuminating, radiant look and feel. Because it’s not just about hydration – it’s about looking and feeling good. And with Vaseline, you can trust that every product delivers on that promise.
Hydrated skin doesn’t have to be boring.
Vaseline goes beyond basic hydration, giving your skin a radiant and illuminating glow that turns heads. Say goodbye to dull routines and hello to skincare that makes you shine, inside and out. Hydration has never been this exciting!
Join the Vaseline glow movement.
Glow with us! Whether you’re out and about or indulging in self-care at home, Vaseline’s products are here to help you feel confident, radiant, and deeply hydrated – every day.
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Not big on socials? Spot us when you’re out and about!

Catch us on the road! Our classic billboard brings the healing touch of Vaseline to you, wherever you are!
Glow on the go! Discover Vaseline’s glowy products – your skin’s new best friend, wherever you are.

All content included on this webpage was created by Veronica Ramirez for a class project in Multimedia Content Creation for Brand Storytelling (PR524) through the University of Southern California’s Public Relations and Advertising Master’s program. Veronica has no official affiliation with Vaseline.