Celebrating Heritage: De La Calle x Rare Beauty Collaboration
At De La Calle, our mission has always been to honor tradition while bringing it to life in fresh and exciting ways. That’s why we’re thrilled to announce our collaboration with Rare Beauty, a brand that shares our commitment to celebrating individuality and embracing cultural roots. Together, we’re blending the bold flavors of Tepache with the vibrant spirit of beauty—all inspired by the rich heritage we hold close to our hearts.
This partnership is a celebration of our Mexican backgrounds and the traditions that shaped who we are today. De La Calle’s journey began with a simple yet profound idea: reimagining classic Tepache recipes handed down through generations. Co-founders Alex Matthews and Rafael Martin Del Campo were inspired by Rafael’s grandmother’s recipes, creating a modern twist on this beloved drink while staying true to its origins. Similarly, Rare Beauty, founded by Selena Gomez, was born out of a desire to empower self-expression and redefine beauty standards while embracing the authenticity of Selena’s Mexican-American identity.
At the heart of this collaboration are limited-edition lip glosses inspired by the bold and refreshing flavors of Tepache. Each gloss reflects a unique Tepache flavor—such as pineapple, tamarind, and mango chili—capturing the vibrant essence of the drink while offering a stunning pop of color and hydration. Just like Tepache itself, these glosses are a fusion of tradition and innovation, celebrating the joy of self-expression through beauty. Together, we’ve crafted a collaboration that celebrates heritage through bold new Tepache flavors and these inspired lip glosses. It’s a tribute to the power of storytelling—through taste, through beauty, and through the shared pride of our roots.
We invite you to join us in this celebration of culture and creativity. Explore our limited-edition offerings and experience the vibrant fusion of tradition and innovation. Let’s honor our heritage together, one sip and one swipe at a time.
All content included on this webpage was created by Veronica Ramirez for a class project in Multimedia Content Creation for Brand Storytelling (PR524) through the University of Southern California’s Public Relations and Advertising Master’s program. Veronica has no official affiliation with De la Calle or Rare Beauty.