CITATIONS

FOR IMAGES:

Billboard Ad. “Create the back side of a truck with open doors displaying different kinds of sneakers, make sure the truck is a deeper red” prompt, ChatGPT, 2025 version, OpenAI, 9 Mar. 2026, chat.openai.com/chat.

Bus Ad. “Create an image where different sneakers and cleats are exploding, make it seem like they are coming at you” prompt, Gemini, 2025 version, Google, 9 Mar. 2026, gemini.google.com.

Junior Poster Ad. “Use this ferris wheel image and replace the carts with different sneakers” prompt, Gemini, 2025 version, Google, 9 Mar. 2026, gemini.google.com.

FOR RESEARCH:

BrandColorCode. (n.d.). Dick’s Sporting Goods brand color codes. https://www.brandcolorcode.com/dicks-sporting-goods

ScrapeHero. (2026, March 9). Number of Dick’s Sporting Goods locations in the USA in 2026. https://www.scrapehero.com/location-reports/Dick%27s%20Sporting%20Goods-USA/

DICK’S Sporting Goods, Inc. (2024). 2024 annual report. https://s27.q4cdn.com/812551136/files/doc_financials/2024/ar/2024_Annual-Report_vF.pdf

DICK’S Sporting Goods, Inc. (n.d.). Annual reports. https://investors.dicks.com/financials/annual-reports/default.aspx

Troyer, M. (2026, March 11). Dick’s Sporting Goods makes bold bet on athletic apparel boom. TheStreet. https://www.thestreet.com/retail/dicks-sporting-goods-makes-bold-bet-on-athletic-apparel-boom

PESTLE Analysis. (n.d.). Dick’s Sporting Goods PESTEL analysis. https://pestel-analysis.com/blogs/how-it-works/dicks